Pyrabar
Gaining first professional experience in UX design by completing an assignment for a responsive website for a local restaurant chain.
Browsing the website is supposed to make you hungry.
Overview
Pyrabar is a casual dining restaurant chain, serving traditional Polish cuisine based on potato dishes. The company has a strong, characteristic branding, but lacks a professional website that could highlight its philosophy and increase recognition among users. I was asked to design a website that would meet these needs and refresh the brand’s image.
Challenge
This project was my first commercial assignment as a UX designer. It allowed me to validate my new knowledge and skills in a real-world design process. My responsibilities included: stakeholder interviews, competitive audit, development of design concepts and prototypes, guidelines for the graphic designer, and specifications for the web developer.
Objective
Creating a functional and visually appealing website that meets stakeholder requirements while ensuring compliance with accessibility standards and providing a positive user experience. The Pyrabar website should not only enhance brand recognition among customers, but also enable users to order food through various online ordering systems.
Main pages
When designing the layouts of individual pages, my priority was to ensure high readability of the content while also providing an enjoyable and fresh web browsing experience. This approach resulted in clean and cohesive page layout compositions, naturally focusing the user’s attention on the storytelling about the company and its potato culinary offer.
User flow
I designed two alternative ways to navigate the website – users can scroll through the homepage gradually discovering the information about the company, or visit specific pages directly using the header menu navigation bar. This approach allows users to either engage with Pyrabar’s compelling story or quickly access the information they need when necessary.
Exploring the menu and ordering food is now enjoyable.
Key visual
For the project, custom collages were created, reflecting the retro vibe characteristic of Pyrabar’s philosophy and visual identity. The retro vibe is complemented by the brand’s original colors and the minimalist, geometric Paneuropa typeface, which was developed in Poland in the thirties as a reengineered version of well-known Futura typeface.
